Now these may just look like normal t-shirts to you, however there is an individual story behind each one, the O’Neill Heritage T-Shirt Collection by Jack O’Neill. Back in the fifties O’Neill started up as a small surf shop. Now it’s thriving more than ever and ready to include you in the journey; inside each t-shirt is the story behind the picture on the front of the t-shirt! Welcome to the world of Jack O’Neill……
O’Neill Heritage T-Shirts
The 1950’s t-shirt features a picture of the Surf Shop which was located behind the fence, indicated by the large piece of driftwood written on by Jack and his surfer friends. This is one of the earliest photographs of the surf shop when it first opened in 1952.
The 60’s t-shirt is made from a collection of photographs from the O’Neill Heritage archive. This particular collage of photos is called ‘First Name in the Water’ and is inspired by the old surf movie posters.
The 1970’s t-shirt represents the first wetsuit which came from O’Neill. The original advert shows the long john wetsuit which has no sleeves, and resembles a bib, hence the nickname.
These are only a few of the t-shirts from the whole Heritage Collection, which we have in stock. Please have a look for them in store or check our O’Neill clothing online!by